This mindset has been in our DNA since day one. Our Founder, Sam Abrahart, launched The Mayfair Group in 2017. After years of struggling with her mental health, she sought to create a more meaningful life through uplifting content and a digital safe space.
We’re here to be your internet happy place through purposeful campaigns and products, feel-good content, and an empowering digital community. We want to change the narrative around unrealistic societal standards, and celebrate the unfiltered human experience that connects us all. In our world - vulnerability is universal, empathy is critical, and authenticity is your superpower. At Mayfair, we’re not just building a brand, we’re building a legacy.
We're now focused on building Mayfair as a global lifestyle brand that enhances our communities' daily lives. We believe campaigns can be used as a catalyst for conversation and change. Our hope is through purposeful messaging and products, we can help people feel seen, heard, and understood for who they are.
At Mayfair, we want to be the brand for everyone as we believe there is no limit to the power of positivity. Our mission is to not just make you look good, but help you FEEL good too. Join the brand that's building a legacy. Everyone's welcome in our world.
I wanted to share Mayfair's origin story in hopes it helps you to understand who we are and how we came to be. In 2017, I was navigating a dark depressive episode. I was constantly looking for places or people on the internet that I could relate to, which at the time time, felt near to impossible. It was during the time that my idea for The Mayfair Group came to be - a digital safe space that could help people feel less alone. I wanted to create something that EVERYONE could be a part of, and what Mayfair has become is beyond my wildest dreams. It is powerful to know that what relates us all to each other is what we wake up everyday searching for human connection, love, and feel seen and understood for who we really are.
One of the most important forms of advocacy is our ability to create those safe spaces in our everyday life. Mayfair was built on this idea and it continues to be one of the company's main pillars. I wanted to write a personal thank you to each of YOU. Thank you for believing in us and continuing to support this mission. Our hope is that our campaigns create a ripple effect of positivity and can be used as a catalyst for conversation and change. We believe that through this messaging, our mission, and direct advocacy efforts such as our Mayfair World Fund, we can create a safe space for our community and help people feel like they belong.
To read more about the Mayfair World Fund and how we are giving back to our community, click here.
