MEET THE BRAND BEHIND THE ‘EMPATHY’ SWEATSHIRT EVERY CELEB IS WEARING

In 2017, Sam Abrahart launched The Mayfair Group. To Abrahart, The Mayfair Group’s brand served two key purposes: the first, to offer a moment of positivity when people are scrolling on their phones; the second, to show clients the company’s ability to build and grow a community — something it turned out to be quite good at. At the start of 2019, the brand had about 5,000 followers, but by the end of the year, it grew to 300,000. Now, in 2021, the brand has 462,000 followers. Check out the full article on Glossy!